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أمازون تفتح جبهة جديدة ضد غوغل.. قاعدة بيانات عالمية للمنتجات قد تغيّر طريقة التسوق عبر الإنترنت

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ما يعرفه ريفو عن الخبر

  • تطلق أمازون مبادرة بناء قاعدة بيانات عالمية شاملة للمنتجات لتقليل حاجة المتسوقين لاستخدام محركات بحث غوغل.
  • تهدف المبادرة إلى تحسين دقة وتكلفة مساعد التسوق بالذكاء الاصطناعي وتوفير معلومات تفصيلية عن السلع والمواصفات.
  • تسعى الشركة من خلال هذه البيانات إلى تعزيز مكانتها أمام منافسيها في سوق البحث عن المنتجات.
  • تأتي هذه الخطوة لمواجهة تحديات وكلاء التسوق بالذكاء الاصطناعي وحماية أعمالها الإعلانية المتنامية.

تعمل شركة أمازون على مشروع لجمع معلومات عن معظم المنتجات المعروضة للبيع حول العالم، في خطوة تهدف إلى تحويل منصتها إلى مرجع شامل للتسوق الإلكتروني، وتعزيز قدرتها على منافسة غوغل ومواجهة الانتشار المتزايد لأدوات التسوق المدعومة بالذكاء الاصطناعي.

المصدر: يورونيوز

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