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الجمعة البيضاء.. ضوابط صارمة من «حماية المستهلك» لمواجهة العروض الوهمية

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ما يعرفه ريفو عن الخبر

  • فرضت حماية المستهلك ضوابط صارمة لمواجهة العروض المضللة والخصومات الوهمية خلال موسم الجمعة البيضاء.
  • تتضمن الإجراءات إلزام التجار بإعلان أسعار السلع قبل وبعد الخصم، وحظر فرض حد أدنى للمشتريات.
  • يتم تفعيل الرقابة الإلكترونية ومراقبة المنصات الرقمية والمحال التجارية لضمان حقوق المستهلك في الاستبدال والاسترجاع.
  • كشفت تجارب المستهلكين عن ممارسات مثل رفع الأسعار قبل التخفيض، وبيع منتجات منتهية الصلاحية، أو استخدام عروض وهمية لجذب الزيارات.

تتحول «الجمعة البيضاء» – أو السوداء عالميًّا – كل عام إلى كرنفال تسويقي ضخم.. ورغم وجود تخفيضات حقيقية فى بعض الأحيان تساهم فى جذب المستهلكين.. إلا أنه في بعض الأحيان أيضا تمثل موسمًا سنويًّا للعروض الوهمية والخصومات غير الحقيقية وبعض المنتجات منتهية الصلاحية. يروي مواطنون لـ«الأسبوع» تجاربهم مع هذه الممارسات، كاشفين عن حيل تتكرر كل.

المصدر: الأسبوع

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