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السياحة والآثار تطلق حملة ترويجية تزامنا مع بورصة لندن الدولية WTM

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ما يعرفه ريفو عن الخبر

  • أطلقت وزارة السياحة والآثار حملة ترويجية متكاملة في لندن تستمر لمدة شهر تزامنا مع مشاركة مصر كشريك رئيسي في بورصة لندن الدولية للسياحة.
  • تهدف الحملة إلى إبراز تنوع المنتجات السياحية المصرية وتعزيز الوعي بها لدى الجمهور البريطاني وتحفيز الطلب على الزيارة خلال الموسم الشتوي.
  • تعتمد الحملة على مزيج من الإعلانات الخارجية عبر الشاشات الرقمية في الميادين والمحاور الرئيسية، بالإضافة إلى الإعلانات عبر منصات التواصل الاجتماعي.
  • تستخدم الحملة تقنيات الاستهداف الجغرافي في محيط مركز المعارض والمطارات والفنادق الكبرى للوصول إلى السائحين المحتملين والمتخصصين في صناعة السياحة بدقة أكبر.

أطلقت وزارة السياحة والآثار ممثلة في الهيئة المصرية العامة للتنشيط السياحي، اليوم، حملة ترويجية متكاملة في العاصمة البريطانية لندن تستمر لمدة شهر، وذلك في إطار مشاركة مصر كشريك رئيسي

المصدر: Veto

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