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Egyptian FM holds calls with Iranian counterpart , U.S. Envoy on regional developmentsZverev into French Open last-fourIsraeli fire kills four people in Gaza, medics sayEgypt, Singapore discuss expanding cooperation in tourism, antiquitiesAncelotti eases Neymar W. Cup fearsArab, Islamic states condemn Israeli actions at Al-AqsaSyria Hopes for Terrorism Delisting to Spur Economic RecoveryBenfica linked with Fulham’s SilvaVan der Breggen takes Giro leadKremlin: Saudi Arabia Named Guest of Honor at St. Petersburg Economic ForumTrump administration proposes 25% tariff to punish Brazil over trade practicesرياضة محلية‘Really cool to share this journey with her’: Michelle Wie West playing for her family at U.S. Women’s OpenArchaeological Replicas Showcase Saudi Arabia’s Rich History at Kuala Lumpur Int’l Book FairRenewable Energy Helps Red Sea Global Avoid 118,000 Tons of Carbon EmissionsLetter: Carol Rumens obituaryEngland v India: third and deciding women’s T20 cricket international – liveHealthVolunteers serve comfort food in a worrying Ebola outbreak – Sault Michigan NewsEconomyTrump signs AI executive order asking companies to give government early access to modelsVarietySouth West Water fined nearly £2million after supplying homes with parasite-ridden water that left four people in hospital – and telling people it was safe to drinkScience & TechYour car is following you – how to reclaim your data privacy on the open roadEgyptian FM holds calls with Iranian counterpart , U.S. Envoy on regional developmentsZverev into French Open last-fourIsraeli fire kills four people in Gaza, medics sayEgypt, Singapore discuss expanding cooperation in tourism, antiquitiesAncelotti eases Neymar W. Cup fearsArab, Islamic states condemn Israeli actions at Al-AqsaSyria Hopes for Terrorism Delisting to Spur Economic RecoveryBenfica linked with Fulham’s SilvaVan der Breggen takes Giro leadKremlin: Saudi Arabia Named Guest of Honor at St. Petersburg Economic ForumTrump administration proposes 25% tariff to punish Brazil over trade practicesرياضة محلية‘Really cool to share this journey with her’: Michelle Wie West playing for her family at U.S. Women’s OpenArchaeological Replicas Showcase Saudi Arabia’s Rich History at Kuala Lumpur Int’l Book FairRenewable Energy Helps Red Sea Global Avoid 118,000 Tons of Carbon EmissionsLetter: Carol Rumens obituaryEngland v India: third and deciding women’s T20 cricket international – liveHealthVolunteers serve comfort food in a worrying Ebola outbreak – Sault Michigan NewsEconomyTrump signs AI executive order asking companies to give government early access to modelsVarietySouth West Water fined nearly £2million after supplying homes with parasite-ridden water that left four people in hospital – and telling people it was safe to drinkScience & TechYour car is following you – how to reclaim your data privacy on the open road

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US dollar52.14EGPEuro59.84EGPBritish pound69.71EGPSaudi riyal13.90EGPUAE dirham14.20EGPKuwaiti dinar168.61EGPJordanian dinar73.54EGPQatari riyal14.32EGPTurkish lira1.07EGPChinese yuan7.76EGPGold 247,340.28EGP/gGold 216,422.74EGP/gGold 185,505.21EGP/gSilver111.26EGP/g

Variety

الصراع بين الهوية والتغريب.. كتاب جديد لمحمد شومان يرصد الخطاب الإعلاني من الاستعمار إلى العولمة

By الأسبوع · 3 hours ago · 1 min read الأسبوع ↗

الصراع بين الهوية والتغريب.. كتاب جديد لمحمد شومان يرصد الخطاب الإعلاني من الاستعمار إلى العولمة

أصدرت «دار ليدرز » بالقاهرة، كتابا جديدا للدكتور محمد شومان، رائد التحليل النقدي للخطاب، والفائز بجائزة الدولة التقديرية في العلوم الاجتماعية هذا العام، بعنوان «تحولات الخطاب الإعلاني في مصر: من الاستعمار إلى العولمة 1882-2011». ويقدم كتاب محمد شومان الجديد قراءة نقدية سوسيولوجية وسياسية وإعلامية للإعلانات المنشورة في صحيفة «الأهرام» على مدار 129 عاماً، باعتبارها خطابًا.

المصدر: الأسبوع

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