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US dollar54.03EGPEuro60.24EGPBritish pound72.20EGPSaudi riyal14.41EGPUAE dirham14.71EGPKuwaiti dinar174.35EGPJordanian dinar76.21EGPQatari riyal14.84EGPTurkish lira1.08EGPChinese yuan8.09EGPGold 247,172.83EGP/gGold 216,276.23EGP/gGold 185,379.62EGP/gSilver92.74EGP/g

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جائزة “بوكر” لا تزال محركا قويا لمبيعات الكتب

By الإندبندنت عربية · 2 days ago · 1 min read الإندبندنت عربية ↗

جائزة “بوكر” لا تزال محركا قويا لمبيعات الكتب

لا تزال جائزة بوكر قادرة على إحداث قفزات كبيرة في مبيعات الروايات، سواء عند إعلان القائمة القصيرة أو عند اختيار العمل الفائز. وتؤكد تجارب المكتبات أن ثقة القراء بالجائزة بوصفها مؤشراً إلى الجودة تمنح الكتب المرشحة دفعة تسويقية مهمة، وإن تفاوت أثرها بحسب شهرة الكاتب وسهولة اقتناء الكتاب. ومع اتساع تأثير “بوك توك” في تشكيل عادات القراءة، لا يبدو أن نفوذ الجائزة قد تراجع؛ بل بات يتعايش مع قنوات جديدة لاكتشاف الكتب.

المصدر: الإندبندنت عربية

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