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من يحدد ما نقرؤه؟.. كيف تعيد الخوارزميات رسم مستقبل الصحافة؟

By الجزيرة - رياضة · 36 minutes ago · 1 min read الجزيرة - رياضة ↗

من يحدد ما نقرؤه؟.. كيف تعيد الخوارزميات رسم مستقبل الصحافة؟

ما يعرفه ريفو عن الخبر

أصبحت خوارزميات المنصات الرقمية والذكاء الاصطناعي تؤثر في ترتيب المحتوى وتحديد ما يظهر للجمهور بدلا من المؤسسات الصحفية.
تفرض هذه التقنيات تحديات مهنية وأخلاقية تتعلق بنشر الأخبار المضللة وصعوبة التمييز بين المحتوى الحقيقي والمزيف.
تساهم خوارزميات منصات التواصل الاجتماعي في تعزيز انتشار المنشورات المثيرة للجدل على حساب القضايا السياسية والاقتصادية والاجتماعية.
تواجه المؤسسات الإعلامية تحديات في الحفاظ على استقلالها المعلوماتي أمام هيمنة شركات التكنولوجيا الكبرى على أدوات توزيع وإنتاج الأخبار.

مارست المؤسسات الصحفية دور الوسيط الأساسي بين الحدث والجمهور، لكن المنصات الرقمية غيّرت هذه المعادلة، وأصبح وصول الخبر يتأثر بخوارزميات تتحكم في ترتيب المحتوى وتحديد ما يظهر أمام المستخدمين.

المصدر: الجزيرة – رياضة

#الجزيرة

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