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من 50 ألفا إلى 10 ملايين.. كيف حسم الجيش الرقمي معركة البرازيل الرئاسية؟

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By الجزيرة - اقتصاد · 2 hours ago · 1 min read الجزيرة - اقتصاد ↗
من 50 ألفا إلى 10 ملايين.. كيف حسم الجيش الرقمي معركة البرازيل الرئاسية؟

ما يعرفه ريفو عن الخبر

  • حسم الرئيس لولا دا سيلفا الانتخابات الرئاسية البرازيلية بعد تحول غير مسبوق في الجولة الثانية.
  • ساهمت استراتيجية رقمية واسعة عبر تطبيق واتساب في حشد ملايين الناخبين لصالح المرشح اليساري.
  • نجح دا سيلفا في استقطاب أصوات الممتنعين والمحافظين عبر تحالفات واسعة وتغيير في أسلوب التواصل المباشر.
  • أثارت التعبئة الرقمية المكثفة جدلاً واسعاً حول شرعية النتائج ونزاهة العملية الانتخابية ودور المنصات الرقمية.

لم تكن عودة لولا دا سيلفا إلى رئاسة البرازيل مجرد مفاجأة انتخابية؛ بل كشفت عن تحول عميق في طبيعة الحملات السياسية، إذ تلعب فيها المنصات الرقمية دورا كبيرا في إعادة تشكيل المزاج العام.

المصدر: الجزيرة – اقتصاد

#البرازيل #فوز لولا دا سيلفا #لولا دا سيلفا
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