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مواقع إخبارية تلجأ إلى الذكاء الاصطناعي لتجاوز أزمة «تراجع الزيارات»

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ملخص الخبر

  • تتجه المواقع الإخبارية لاستخدام الذكاء الاصطناعي لمواجهة أزمة تراجع الزيارات الناتجة عن تحول الجمهور نحو روبوتات الدردشة.
  • سجلت زيارات المواقع الإخبارية من محرك بحث غوغل انخفاضا بنسبة 40 في المائة خلال عام واحد.
  • يواجه الناشرون تحديات في الحفاظ على القيمة الاقتصادية لمحتواهم عند استهلاكه عبر منصات الذكاء الاصطناعي.
  • تتطلب مواجهة الأزمة الاستثمار في المحتوى الأصلي وتعزيز العلاقة المباشرة مع الجمهور وتنويع قنوات التوزيع.

ملخص كتبه الذكاء الاصطناعي من نص الخبر في مصدره.

في ظل استمرار تراجع الزيارات واتجاه مواقع إخبارية للعمل من أجل الظهور في إجابات الذكاء الاصطناعي، تتجدّد التساؤلات بشأن لجوء مواقع إلى الذكاء الاصطناعي

المصدر: الشرق الأوسط

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