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Variety

يزيد الشمري والتحولات الجديدة في المحتوى الاجتماعي: دراسة في تأثير المبادرات الرقمية على الجمهور

أحدثت وسائل التواصل الاجتماعي خلال السنوات الماضية تحولًا جذريًا في الطريقة التي يتفاعل بها الأفراد مع المعلومات والأفكار والقضايا العامة، وبعد أن كانت عملية إنتاج المحتوى الإعلامي حكرًا على المؤسسات المتخصصة، أصبحت المنصات الرقمية تتيح للأفراد إمكانية الوصول المباشر إلى الجمهور وصناعة محتوى قادر على التأثير في النقاشات العامة وتوجيه الاهتمام نحو موضوعات متنوعة. وفي.

المصدر: الأسبوع

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