Chinese fast-fashion juggernaut Shein to buy eco-friendly Everlane

Everlane, the retailer that bucked the fast-fashion industry by promising affordable ethically sourced and sustainable clothing, is being acquired by the king of fast-fashion, China’s Shein.
A letter to Everlane employees from CEO Alfred Chang confirming the deal was obtained by Associated Press on Friday.
Everlane did not disclose a purchase price. Shein declined to comment.
Everlane was founded in 2011 by Michael Preysman and Jesse Farmer with a mission to produce eco-friendly and affordable…

المصدر: SCMP — Asia