Global carmakers struggle to maintain competitiveness against China’s technological offensive
Major US, European, and Japanese automakers are undergoing a process of strategic repositioning in the face of the accelerated rise of Chinese manufacturers, which have consolidated their leadership in electric vehicles, batteries, industrial design, and software development, according to an investigation published this week by the BBC on the occasion of Auto China 2026, the world’s largest motor show. The transformation is reflected in the public acknowledgment from executives themselves: the president of Honda, Toshihiro Mibe, said after visiting a highly automated plant in Shanghai that his company has “no chance against this,” while Ford CEO Jim Farley warned that Western carmakers are “in a fight for our lives.”
المصدر: MercoPress