How the wine industry can stage a comeback in China – using social media

China has lost its taste for wine in recent years, with consumption plunging dramatically since the Covid-19 pandemic. But winemakers can recover if they embrace social media and work with Chinese influencers, according to an industry insider.
Wealthy Chinese are still splashing out on fine wine, which has helped to offset a steep drop-off in sales of mass-market tipples and kept foreign vintners coming back to China, said Rodolphe Lameyse, one of the organisers of Vinexpo Asia – a trade event…

المصدر: SCMP — Tech