Can the World Cup Help the U.S. Beer Industry Kick Its Slump?
Bars and stores are uncertain if the soccer tournament will boost beer sales. Still, the maker of Budweiser and Michelob Ultra is going all in.
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Advertising and Marketing
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Free Bus From Skin Care Brand the Ordinary Connecting Domino and Prospect Parks Stops Running
A two-week marketing stunt by the Ordinary appeared to stop abruptly on Friday, stranding riders.
Kamara, Maurice
The Man Behind the People Gallery Wants to Hear About Your Fit
Maurice Kamara has a gift for getting people to stop for his man-on-the-street style interviews. That includes A-listers who usually couldn’t be bothered.
Movies
‘Mandalorian and Grogu’ Tops Box Office as Disney Bets on ‘Star Wars’ Revival
The movie, which cost $300 million to make and market, was expected to collect about $102 million from Thursday through Monday at domestic theaters.
Longevity
Celebs and Influencers Tout N.A.D.+. But Is the Supplement Effective?
A central claim about N.A.D.+ isn’t as straightforward as influencers make it out to be.
New York Knicks
You Can Give Knicks Fans T-Shirts. But Will They Wear Them? Well …
In arenas all across the league, N.B.A. fans embrace the monochrome T-shirt as a way to show team spirit. New Yorkers aren’t having it.
Mergers, Acquisitions and Divestitures
James Murdoch Buys Half of Vox Media
The media scion is buying Vox Media’s podcast network, New York magazine and Vox.com for more than $300 million.
Vagina
Vaginal Health Products Are Booming. Do You Really Need Them?
Gaps in women’s health knowledge and care have created a business opportunity. What could go wrong?
Menopause
Creatine for Menopause: Can Supplements Help With Symptoms?
Influencers are promoting the supplement, long popular among athletes, for help with midlife muscle loss and memory.
Television
The 2026 Super Bowl Ads, Ranked
Here is our critic’s survey of this year’s Super Bowl commercials, from best to worst to A.I.
Super Bowl
A Super Bowl Message From MAHA and Mike Tyson: Processed Food Kills
A provocative new ad featuring the boxer makes the case for Americans to “eat real food.”
Small Business
For Founders of Small Businesses, the Personal Story Matters
A business owner’s personal story can bolster trust in a brand, experts say. But what happens when they share hardships like homelessness, addiction or incarceration in company marketing?