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اقتصاد المنصات الرقمية.. من يجني الأرباح ومن يتحكم في السوق؟

By الجزيرة - اقتصاد · 3 days ago · 1 min read الجزيرة - اقتصاد ↗

اقتصاد المنصات الرقمية.. من يجني الأرباح ومن يتحكم في السوق؟

ما يعرفه ريفو عن الخبر

تحولت المنصات الرقمية إلى وسطاء اقتصاديين يتحكمون في قنوات التواصل بين المنتج والمستهلك عبر البيانات والخوارزميات.
تستفيد المنصات من اقتصاد الحجم وتراكم البيانات بينما يتحمل مقدمو الخدمات تكاليف التشغيل والمخاطر المهنية.
كشفت دراسة لمنظمة التعاون الاقتصادي والتنمية عن سيطرة منصات خارجية على حصص كبيرة من حركة الزيارات في قطاعات السفر والنقل.
تتنوع نماذج التشغيل الرقمية بين المنصات الشاملة، والتفاوض المباشر، وخدمات التوصيل السريع، ونماذج التسعير التلقائي المتغير.

تحولت المنصات الرقمية لوسطاء يتحكمون في الأسواق وتوزيع القيمة في دول عربية، وسط صراع بين نجاعة الخدمة وضبط الخوارزميات وتواضع البنية التحتية، مما يستوجب الانتقال من الاستهلاك للمنافسة وتوطين البيانات.

المصدر: الجزيرة – اقتصاد

#اقتصاد المنصات الرقمية #الجزيرة #Middle East

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