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US dollar53.45EGPEuro60.09EGPBritish pound71.18EGPSaudi riyal14.25EGPUAE dirham14.55EGPKuwaiti dinar172.11EGPJordanian dinar75.38EGPQatari riyal14.68EGPTurkish lira1.08EGPChinese yuan7.98EGPGold 247,158.94EGP/gGold 216,264.07EGP/gGold 185,369.21EGP/gSilver98.15EGP/g

Science & Tech

ظهور بلا زيارات.. هل تربح المؤسسات الصحفية شيئا من إجابات الذكاء الاصطناعي؟

By الجزيرة - اقتصاد · 16 hours ago · 1 min read الجزيرة - اقتصاد ↗

ملخص الخبر

تواجه المؤسسات الصحفية تراجعاً في زيارات محركات البحث بسبب تقديم إجابات مباشرة عبر الذكاء الاصطناعي.
أظهرت بيانات شركة تشارتبيت انخفاض الزيارات من غوغل بنسبة 40% بين يوليو 2025 ويوليو 2026.
يركز الخبراء على بناء سمعة العلامة التجارية والعلاقة المباشرة مع الجمهور كبديل عن مطاردة الزيارات.
يواجه الناشرون تحدي الموازنة بين حجب برامج الزحف لحماية المحتوى وبين ضرورة الظهور في ملخصات الذكاء الاصطناعي.

ملخص كتبه الذكاء الاصطناعي من نص الخبر في مصدره.

يشرح تقرير لمعهد رويترز عبر 5 أسئلة كيف تتعامل غرف الأخبار مع البحث بالذكاء الاصطناعي، بعد أن تراجعت الزيارات الواردة من غوغل للناشرين بنسبة 40% في عام واحد.

المصدر: الجزيرة – اقتصاد

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