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US dollar56.03EGPEuro62.56EGPBritish pound75.00EGPSaudi riyal14.94EGPUAE dirham15.26EGPKuwaiti dinar180.24EGPJordanian dinar79.02EGPQatari riyal15.39EGPTurkish lira1.12EGPChinese yuan8.40EGPGold 246,982.75EGP/gGold 216,109.91EGP/gGold 185,237.06EGP/gSilver88.72EGP/g

Economy

معادلة العائد والتكلفة.. لماذا تربح المعارض العقارية الخارجية سباق التسويق؟

By البورصة · September 22, 2026 · 1 min read البورصة ↗

معادلة العائد والتكلفة.. لماذا تربح المعارض العقارية الخارجية سباق التسويق؟

تتجه بعض شركات التطوير العقاري إلى زيادة حضورها في المعارض العقارية الخارجية التي تستهدف المصريين بالخارج والخليجيين، رغم ارتفاع تكاليف المشاركة مقارنة بالمعارض المحلية، بدافع الوصول إلى شرائح تتمتع بقدرة شرائية أكبر ومدخرات بالعملات الأجنبية. ويرى مطورون ومسوقون، أن ارتفاع تكلفة المعارض العقارية الخارجية قد يقابله معدل جدية أعلى لدى العملاء المستهدفين، ما يجعلها قناة […]

المقال معادلة العائد والتكلفة.. لماذا تربح المعارض العقارية الخارجية سباق التسويق؟ تم كتابته في جريدة البورصة.

المصدر: البورصة

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